Our Story
Our story began with a mission to tackle the growing threat of fraud, waste, and abuse (FWA), which costs the U.S. hundreds of billions of dollars annually. In sectors like healthcare, unauthorized access and misidentification not only cause financial losses but also threaten public health and safety.
With diverse expertise spanning compliance, cybersecurity, public safety and software development—and a track record of solving complex challenges like FWA—we saw a critical opportunity to revolutionize identity verification. Recognizing that outdated methods were no longer enough, we founded Liife, Inc. to bring a cutting-edge solution to a growing problem and reshape how industries verify and protect identities.
At Liife, we leverage advanced technologies to create tamper-resistant digital identities, reducing fraud, streamlining operations, and enhancing security. Our solution not only helps healthcare providers, government agencies, law enforcement, and financial services ensure accurate identification but also aligns with emerging trends such as AI-driven data security and consumer privacy laws, offering a forward-thinking approach to safeguarding identity.
The stakes are high. Identification fraud is on the rise, affecting public safety and trust in essential systems. Liife is committed to tackling this challenge with scalable, secure technology that enables real-time identity verification, reshaping identity management across industries, protecting identities, improving outcomes, and reducing costs.
OUR FOUNDERS
Aaron Oboh
Co-Founder and CTO
Aaron Oboh is the Co-Founder and CTO of Liife, Inc., where he leverages his deep experience in data analytics and predictive analysis with cryptography and blockchain technologies to develop transformative identity verification solutions that combat fraud, waste, and abuse. With over 25 years of experience in privacy and security, data infrastructure, and systems architecture, Aaron has driven innovation to make a significant impact in highly regulated industries.
Before founding Liife, Aaron served as a Chief Information Officer, securing key certifications like HITRUST and SOC reports to establish trust and compliance in healthcare. Prior to that, he held a leadership role overseeing security certifications at a technology firm, contributing to its successful exit. He has also consulted for major corporations on database design and worked with a federal agency in Washington, D.C., modernizing their records management systems.
Aaron holds an MBA from Seton Hall University, concentrating in Management Information Systems. Driven by a passion for reducing fraud and improving care for underserved populations, he aims to transform the future of identity verification while expanding Liife’s impact across critical sectors.
Jamie Moses
Co-Founder and CEO
Jamie Moses is the Co-Founder and CEO of Liife, Inc., where he brings over 25 years of experience in healthcare strategy, banking, and government to develop innovative identity verification solutions that reduce fraud, waste, and abuse.
Before founding Liife, Jamie was a Chief Commercial Officer in the healthcare sector, where he enhanced patient outcomes through Non-Emergency Medical Transportation (NEMT) solutions and established partnerships with Managed Care Organizations (MCOs) to improve access for vulnerable populations. He also held leadership roles at a healthcare services company, where he developed a Social Determinants of Health (SDoH) platform during the COVID-19 pandemic, providing over 1.2 million meals and essential transportation to caregivers across multiple states.
Additionally, Jamie has experience in law enforcement and public safety, having launched and managed a county-level Counter Terrorism Unit and served on the Joint Terrorism Task Force, earning recognition for his post-9/11 counter-terrorism training efforts.
With a commitment to driving positive change, Jamie is focused on developing solutions that enhance operational efficiencies, minimize misidentification, and ensure a safer future for all.